Internet Marketing As A Career

ID-10089888During my initial research on the possibility of internet marketing as a career option I came across a crazy statistic that basically suggested that the drop-out rate of those looking to make a career out of internet marketing is something like 95 percent.

You can imagine that only 5 from every 100 people being successful is a bit of a turn off for the likes of you and me the budding internet marketer.  However, a little more research suggests that the figure also includes those who initially purchased some internet marketing products, but never actually got around to taking any action.  And that is the critical factor for you, me and anyone else looking to make a career out of this. The sales pitch can be very persuasive, but the reality is, as with most things, you are not going to get anywhere unless you are willing to put in the hard work, to get the results that you want. The most unsettling thing about that statement is that it makes me sound like my parents… but to be honest their right.

So why do people drop out? Well I’m still early into this myself to give you a definitive answer, but I suspect that one reason is that it is a lot easier to be a buyer than a seller. By that I mean it’s easy to purchase the next shiny new product and dream about what you would do with all the new riches that this is going to bring you. But it’s a different thing to commit yourself to bringing this about and getting people to purchase from you.

Another point that I have personally experienced is that while the web is a fantastic source of information, the amount of information available can be completely overwhelming to the new internet marketer (unless you have knowledge with IT beforehand). How do you know a good scheme from a bad one, or the players in the market who can be trusted? Going through this experience myself I am fast coming to the conclusion that it is only those with the necessary focus and desire that are going to be winners and take their projects further.

I always think that the best way to stay focused is to initially develop an in depth understanding of only what you need to know. For instance, if I am going to make a cheese sandwich I need bread, butter, cheese and some salad if I fancy it. What I don’t need to know is how the wheat for the bread was harvested, the type of yeast used, how the cheese was churned, the process used to grow my salad etc. If I thought about all of that, the process suddenly becomes more complex than it needs to be.

So I’m working on the basis that I don’t need to be an expert on all things Internet Marketing to be a success, but I do need to recognise those areas where I need to develop my knowledge early on and identify those people and products that will help me.  The good news for you is that I am going to act as your personal filter and pass on my experiences and recommendations to you.


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